While teaching Google Cloud Onboard events in DC and New York the last couple weeks, I  was coincidentally asked the same thing at both events. “Give me a few technical reasons why I would choose Google over other cloud providers.”

1. The Network

When you create a network in Google Cloud Platform, at first it looks like all the other cloud providers. A network in a collection of subnets. When creating virtual machines, you pick a zone and that zone determines which subnet that machine is in. Just like all the other providers, right? Wrong.

In GCP, networks are global and subnets are regional. With everyone else, networks are regional and subnets are zonal. What does that mean to me?

This allows you to put machines in data centers all over the world and treat them as if they were all on the same LAN. Machines in Asia can communicate with machines in the US via their internal IPs. This makes high performance, worldwide networking, high availability, and disaster recovery easy. You can simply deploy resources in multiple regions within the same project.

Because networks are global, you can create load balancers that balance traffic to machines all over the world. Google’s load balancers automatically route requests to machines closest to the user without you configuring anything. It just works the way it should work.

Google owns all the fiber connecting their data centers together. Once you are in the network, you can pass data between data centers without leaving the network.

2. App Engine

A student asked what management tools Google provides to help them manage their applications which require thousands of virtual machines.

Well, the short answer is, you don’t need to manage your machines at all. App Engine will do it for you.

App Engine deployment is completely automated with a single command. Applications contain one or more services. Multiple versions of each service can exist simultaneously. You can split traffic between versions for A/B testing. When deploying new versions, there is zero downtime. You can rollback to older versions in a second if you ever need to.

Auto scaling is completely automated. Instances start in a couple hundred milliseconds. Because instances start so quickly, App Engine applications can scale to zero instances when there is no traffic. When an application has zero instances, you are charged nothing. Thus, you don’t have to worry about stopping old versions of services over time because they clean themselves up. App Engine is designed to run at Google’s scale, which means it runs at everyone’s scale.

Load balancing is completely automated. You don’t configure anything, it just works. Health checks are completely automated. All requests are queued automatically, so you don’t have to worry about that. App Engine includes a free caching service, so you don’t have to set that up.

While other providers offer competing products, there really is nothing else like App Engine.

3. Security

All data stored in GCP is encrypted by default. There’s nothing to configure and you couldn’t turn encryption off if you wanted to. Files are not saved onto a single disk, files are divided into chucks and the chunks are saved onto different physical disks in a massively distributed file system.

All data passed between services within the network is also encrypted. Because Google owns all the fiber connecting its data centers, traffic between regions doesn’t leave the network.

Because you are running on the same infrastructure Google uses, you get their network security for free. So, denial of service and intrusion detection are just there.

For more details on Google Security, read the documentation at: https://cloud.google.com/security/.

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