Introduction to Generative AI for Business Users

(2 hours)


This course is tailored for professionals who are actively involved in executing and managing business processes within their organizations. This course is designed to empower participants with a foundational understanding of GenAI and GenAI tools on Google Cloud, enabling them to identify opportunities to leverage GenAI tools and platforms within their specific roles and functions.

Course Objectives

  • Become familiar with the GenAI
  • Become familiar with GenAI tools available on Google Cloud, such as Enterprise Search and Infobot
  • Gain practical insights and strategies to maximize the benefits of GenAI in their work processes, contributing to improved performance, decision-making, and overall business outcomes
  • Learn how to use GenAI tools on Google Cloud to solve real-world problems
  • Explore use cases for GenAI across multiple industries


The intended audience comprises business end users who rely on technology and automation to drive efficiency and productivity in their day-to-day tasks. This course is suitable for individuals across various departments, including, but not limited to, Marketing, Customer Service, Finance, Operations, and Data Analysis.


There are no prerequisites for this course. Participants should have a basic familiarity with technology and business operations, but no prior experience with artificial intelligence or GenAI is required.

Course Outline

Module 1: Understanding Generative AI

  • Define GenAI as a subset of AI
  • Discuss the potential impact of AI on organizations
  • Provide example of GenAI applications

Module 2: Generative AI on Google Cloud

  • Define the different GenAI services available in Google Cloud for end users
  • GenAI in Google Workspace
  • How Google approaches Responsible AI

Module 3: Generative AI Use Cases Across Industries

  • Explore different use cases for GenAI in industries including Retail, Healthcare, and Entertainment
  • Discuss how to start identifying use cases within current day-to-day roles

Module 4: Demos and Q&A Session

  • Learn about next steps for GenAI with Google